Our Story
Bella Rider began on a bike. On the way back to Wisconsin from South Dakota, founder Alexandra rode along reflecting about the narrow selection of gear for women. A lot of the gear at the places she had stopped was made for only certain body types. Where were all the jackets made for everyday biker women? Or what about gear that wasn't extraordinarily expensive? So Alexandra decided to do something about it. Thus, Bella Rider was born.
Our Mission
To help women feel great in their gear so they can enjoy their ride
Our Vision
We want more women to experience the confidence and freedom riding gives.
Our Values
Freedom
The desire for freedom runs deep in our veins. The freedom to live differently, the freedom to try, the freedom to fail, the freedom of the open road of life.
"I'd rather have liberty with danger than peace with slavery" ~ Jean-Jacques Rousseau
Adventure
Life is too short to stay safe in the harbor. We seek the thrill of adventure; to meet new people, to do new things.
"Don't die without embracing the daring adventure that your life was meant to be" ~ Steve Pavlina
Courage
We dare to do things different. We dare to forge ahead into the adventures of life. We dare to challenge the status quo. We dare to live big.
"Life shrinks or expands in proportion to one's courage." ~ Anais Nin
"Freedom lies in being bold" ~ Robert Frost